“How to make your clients' financial services direct marketing copy 2, 3, even 4 times more profitable”

NOT ONE BUT TWO FREE 'Money Where My Mouth Is' OFFERS – valid until 31st July 2006

I am so confident that you will come back for more and more once you have experienced my Power Copywriting™ in action that I will make you here and now two unconditional FREE OFFERS which could revolutionise the responses your clients currently receive from their direct marketing.

FREE OFFER NUMBER ONE: you will receive, totally without charge to you, a free evaluation of any current or past direct marketing promotions together with positive, written recommendations showing how you could double, triple or quadruple response.

FREE OFFER NUMBER TWO: you will receive FREE SAMPLE copy from me, based on my recommendations, which will enable you to see for yourself how my Power Copywriting™ works in practice and how you and your clients will be able to benefit immediately.

This offer is open to you until 31st July and has no strings attached of any kind. Feel free to ignore the recommendations I make or to make use of them yourself without any further intervention from me. It means you can sample proven, response-doubling copy for yourself without risk, worry or obligation. Contact me now on 0777 591 4273 and ask for your FREE EVALUATION AND FREE SAMPLE COPY!

Hi, my name is Keith Barnes…

For 29 years I have had a glowing track record of writing copy that has made  a lot of money for a lot of clients. In that time I have won numerous awards for Direct Marketing copywriting, including 6 DMA Golds.  Now you can benefit from that 29 years of experience and offer your clients turbocharged Power Copywriting™ that will bring them the results they demand. Look at these results I have achieved for others so you can get an idea of what I can do for you…

A response increase of 2,352% -- that’s not a typo – my ad increased response by 2,352% over control!

Imagine this: you place an advertisement in your client’s best performing national media. It delivers just 19 enquiries. A week later, you use the same media to test a different ad head-to-head.  This time your test ad produces 447 enquiries. Twenty three times more than the control!

Think of your clients’ reaction if their advertising produced not just 19 sales enquiries but a staggering 447 – for exactly the same media spend and creative costs. It’s like getting them an additional 428 enquiries FREE. Or like multiplying the power of their advertising budget by 23!

This result isn’t hypothetical. It’s a real result which I achieved for a major Direct Marketing insurance company client. What was the secret of the new advertisement that made such a spectacular difference? If you could discover and harness this secret and unlock true sales power for your clients, how much stronger would your relationship with them be?  The fact is I can replicate that success for you and your agency simply by using copywriting techniques which have proved their worth time after time.

And that’s no ‘flash in the pan’ result either. I can bring consistent success as these other examples prove…

• Responses of 15% using telemarketing techniques to mail-order catalogue customers

• 30%+ response for Prudential – selling pensions, probably the toughest financial product of all

• I've achieved 12% response selling to Doctors – one of the most cynical and difficult groups of all to sell to

• I created a mailing pack that delivered millions of pounds of income for a total cost to the client (including postage and production) of just £37,000 – and this for a complex and costly single premium investment bond

Listen to what others have to say about my work:

• For one of the world’s biggest banks, HSBC, I created one of the “most successful mailings we have ever done”.  Their words not mine

• One client, then a senior manager at AXA Sun Life, a tough professional with a lifetime’s experience, said that my work was “the standard by which all others should be judged”. Again, his words, not mine

The judges gave me a Silver Award. But better still, they gave my Client their money!

YES, I’ve won awards – dozens of them. But the real buzz for me doesn’t come from awards. It comes from results. So when I won a Silver DMA award for a fundraising mailing I wrote for the Nottingham City Hospital, it wasn’t just the award that excited me…  To be frank, it wasn’t even the fact that the mailing returned £100 of donations for every £1 spent on the mailing.

What truly excited me was the donation which the judges themselves made after reading that “award-winning” copy. Yes, that panel of  hard-bit ‘seen it all before’ judges were so fired up by the copy they were assessing they organised a collection and made a donation to the hospital – right out of their own pockets!

Interestingly, they gave the Gold award for copywriting to another writer – but they gave the donation to my client. They didn’t just read the copy – they acted upon it. Isn’t that what your clients want from their advertising?

Seven ways you and your clients can benefit from my proven copywriting methods

1. Your in-house writers are unlikely to have the experience I do. Even the best of in-house copywriters are unlikely to have the 29 years experience I have – gained over thousands of campaigns for some of the most demanding blue chip names in the country.

2. I am not an overhead. Unlike expensive in-house creatives, you pay me only when I am working on your behalf. So if you don’t need heavyweight DM expertise all the time, you’re not paying for it all the time.

3. Specialist writing on those difficult financial services products. Financial services DM copy is different. It’s riddled with legislative issues, the products are often complicated. To make it compelling and also compliant is a difficult task. But it’s one I’ve been handling all my working life.

4. Enhance your relationship and reputation with your clients. Yes – your clients are sure to respond favourably to award-winning copy that is right first time and that delivers results that exceed their expectations.
   

5. Added value benefits at no extra cost. When you hire me to write your next project, you get more than just heavyweight, sales-pulling copy. You also get strategic input, product development advice, creative direction and more. These are services for which other consultants charge substantial fees in their own right. But all of this is FREE to you and included in the cost of the copy.

6. ‘Right first time’ copy keeps you right on schedule. You don’t have time for endless rewrites. And now you won’t need them. My 29 years’ experience gives you and your clients copy that is substantially ‘right’ from the outset.

7. Total integration with your creative team. I’ve been a Creative Director for most of my life. So you can be sure that I’ll fit in well with your in-house creative team. Alternatively, if you wish, I can source equally experienced designers and art directors for your project.

Now you and your clients can benefit immediately from the success I have achieved for others

Now the help you need to turbocharge your clients’ advertising, mailing programme or long copy website is at hand. You can benefit from my 29 years of experience in producing copy which works. Copy which sells. Copy which maximises every penny of your client’s budget.  

You’ll benefit from experience gained across just about every financial service product there is – from personal loans and credit cards through to complex investment bonds and pensions. Here are just some of the product areas I have worked in extensively:

An unprecedented Guarantee of Quality means that rewrites and revisions are FREE

I know my copy will hit the spot with you and your clients. I know my copy will give you the increased responses you and your clients are demanding. But here is an unprecedented guarantee for you…

How to get started today with Power Copywriting™ that will give you and your clients increased responses, a smoother ride, guaranteed quality and your first project entirely FREE if you respond quickly

Here’s all you have to do to get copy which can increase your responses by up to 2,352% as it did for one client in the recent past…  just call me on 0777 591 4273 any time day or night or email me at keith@keithbarnes.co.uk. I’m easy to work with and totally reliable. When you call I’ll be happy to send you a firm price estimate for the work you need. But remember, if you act before 31st July 2006, you qualify for a FREE evaluation of any copy you care to send me plus FREE sample copy putting those recommendations into practice.

My Guarantee of Quality and TWO FREE OFFERS mean you can try Power CopywritingTM for yourself without risk or obligation. Please don’t delay. My schedule fills up fast and I do want to seize this opportunity to show you how you can benefit from my 29 years of proven expertise. I’m waiting to hear from you….

Yours sincerely,

Keith Barnes
Multiple Award-Winning Copywriter

PS.  For more than two decades I’ve run my own successful DM agency. Now I want to spread the copywriting skills I’ve perfected over those years and show you how you and your clients can benefit from proven, sales-generating copy. You can take advantage of a FREE evaluation of any direct marketing item you care to throw at me plus FREE sample copy plus an unprecedented Guarantee of Quality. So you have nothing to lose by contacting me today on 0777 591 4273 (anytime) or email me now at keith@keithbarnes.co.uk. I am waiting to hear from you.